Duty	Who it protects	What it requires
Suitability	Client	Needs assessment before recommendation; product must match client's circumstances
Duty of care	Client	Reasonably competent advice, explanation of product, referral when outside competence
Honesty	Client, insurer, regulator	No misrepresentation, no holding out beyond licence scope
Conflict disclosure	Client	Disclose before recommending; avoid, disclose, or manage
Compensation disclosure	Client	Disclose form, source, and any differential that could influence recommendation